News & Media
A regional Hindi news brand needed to publish to the web, iOS and Android from one newsroom, fast enough to matter on a breaking story and light enough to open on a district 4G connection. We built the platform, the apps and the editorial tooling behind it.
TheHit.in publishes Hindi news for Chhattisgarh — state politics, courts, crime, sport, entertainment and district reporting. The audience is overwhelmingly mobile, often on a mid-range Android handset outside the metros, and it arrives in bursts when something breaks.
The brief was a single publishing platform: a fast Hindi-first website, native apps on both stores, and a newsroom back end that a working journalist can use from a phone at a court hearing without training.
Devanagari renders very differently from Latin type. Line height, matra clearance and font fallbacks all had to be set deliberately, or headlines clip on the exact devices most of the audience uses.
A verdict or an arrest can take traffic from steady to a multiple of normal within minutes. The stack had to absorb that without the newsroom having to do anything.
Reporters were never going to maintain the site and the apps separately. Everything had to publish once and appear everywhere.
A reader in Bastar wants Bastar news. Category alone was not enough — the district had to be part of how content is filed and found.
We sat with the editorial team to see how a story actually moves from tip-off to publish. The CMS was designed around that, not around a generic blog model.
Type scale, spacing and components were designed in Devanagari from the first wireframe, never designed in English and translated afterwards.
Publishing back end, web front end and the two apps, developed in parallel against a single content API.
Shipped to both stores, then tuned push segmentation, feed ranking and district navigation on the back of real reading data.
Live at thehit.in
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