Stepnee Case Study | Doorstep Car Care App

The brief

What we were asked to solve.

Stepnee's proposition is unusually sharp: a doorstep car wash from ₹299, and every wash includes a free inspection. The wash gets the customer; the health report is what brings them back.

That means the product is really two things stitched together — a scheduling and fulfilment system for mobile technicians, and a diagnostic reporting tool that a non-technical car owner can read and act on.

The hard parts

Where this project was genuinely difficult.

CHALLENGE 01A price ladder people can actually navigate

Seven tiers from Moto Shine to a monthly subscription is a lot of choice at the moment of purchase. The catalogue had to make the difference between ₹350 and ₹950 obvious in a glance.

CHALLENGE 02Inspection results for a non-mechanic

A battery health figure means nothing on its own. The report had to translate readings into plain language and a clear recommendation, without becoming a hard upsell.

CHALLENGE 03The doorstep is a moving target

Home, office, basement parking — each with different access, water availability and signal. Booking had to capture that up front or technicians arrive unable to work.

CHALLENGE 04Add-ons without an abandoned cart

Upselling an AC checkup mid-booking is where conversions die. Add-ons had to feel like options, not obstacles.

What we built

The product, feature by feature.

01

Service catalogue and booking

Seven service tiers — Moto Shine, Basic, Advanced, Premium, Luxury, Supreme and a monthly subscription — presented as a comparable ladder
Category browsing: doorstep car wash, exterior foam wash, exterior pressure wash, glass service, interior vacuum, tyre & alloy cleaning
Cart with add-on services layered onto a base wash
Location and access capture: parking type, water availability, gate instructions
Slot booking against real technician availability
Online and cash-on-service payment, with No Cost EMI on higher-value work

02

The inspection engine

A structured checklist the technician completes on-site from the partner interface
Photo capture against each checkpoint, timestamped and attached to the booking
Automatic translation of readings into a colour-coded health summary the owner can read
Recommendations separated from findings, so the report stays trustworthy
Inspection history per vehicle, building a service record over time

03

Customer lifecycle

Multi-vehicle garage — one account, several cars, each with its own history
Booking tracking from confirmation through technician en route to completion
Subscription management for the monthly plan
Ratings and reviews per service
Warranty tracking on the services that carry one

Approach

How we ran it.

STEP 01

Catalogue architecture

We started with the price ladder, because everything else — the app's information architecture, the technician's job card, the invoice — hangs off it.

STEP 02

Report design

The inspection report was designed as a customer-facing document first, then reverse-engineered into the checklist the technician fills in.

STEP 03

Apps and fulfilment

Customer apps on iOS and Android, plus the on-site interface technicians use to run the checklist and close the job.

STEP 04

Retention loop

Subscriptions, vehicle history and warranty tracking added so the second and third booking are easier than the first.

DELIVEREDWhat shipped

A doorstep booking flow that captures the access details technicians need before they travel.
Every wash produces a readable vehicle health report, which is the actual retention mechanism.
Seven service tiers plus add-ons and subscriptions, all managed from one catalogue.
Per-vehicle service history that turns one-off washes into an ongoing relationship.