Manufacturing

Anni Doors & Decors — a manufacturer's showroom online, and an app for the trade

A door manufacturer with four decades behind it needed two very different things: a website that sells a customised, tactile product, and an Android app that keeps dealers and carpenters on top of orders. We built both.

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Anni Doors — Manufacturing case study by Beaming India

ClientAnni Doors

SectorDoor manufacturing & interiors

PlatformsResponsive web · Android

ScopeWebsite design and build, dealer & carpenter app, order tracking

EngagementPhased build

BasedIndia

The brief

What we were asked to solve.

Anni Doors & Decors manufactures in-house, has 4+ decades of industry experience and backs its doors with a 10-year assured warranty. Its product is customised, textured and chosen partly by feel — the hardest kind of thing to sell through a screen.

Behind the showroom sits a trade network: dealers who place orders, and carpenters who fit them. That side had been running on phone calls and paper. It needed an app.

The hard parts

Where this project was genuinely difficult.

CHALLENGE 01Selling a tactile product online

Veneers, finishes and door skins are chosen by texture. Photography, zoom behaviour and collection structure had to carry as much of that as a screen can.

CHALLENGE 02Customisation without a configurator maze

Every door is customisable. Exposing the full matrix would paralyse a homeowner, so the site guides by collection and style and hands over to a human at the right moment.

CHALLENGE 03Two audiences on one domain

A homeowner browsing designs and a dealer chasing an order want completely different things. Both had to be first-class without cluttering the other.

CHALLENGE 04An app for the field, not the office

Carpenters use the app on site — often one-handed, often on a weak connection. It had to be blunt, fast and forgiving.

What we built

The product, feature by feature.

The website

Collection-led browsing across Artistry, Craftsman, Element and Anni's Special
Product detail pages with high-resolution imagery and finish detail
Best-selling designs surfaced separately — including the 1001 Mica Skin-Door
“Get a Quote” enquiry capture attached to the specific product
“Become a Dealer” application flow, separated from consumer enquiries
“Book a Visit” scheduling for showroom and site visits
Downloadable brochure and a private client register
Trust block carrying the 10-year warranty, in-house manufacturing and 4+ decades of experience

Dealer and carpenter Android app

Role-based access — a dealer and a carpenter see different apps behind one login
Order placement and order tracking through manufacturing, dispatch and delivery
Status timeline per order, so a dealer can answer a customer without calling the factory
Carpenter management: assignment of fitting jobs, schedules and site details
Job completion capture with photographs from the site
Product catalogue and specification reference available offline
Push notifications on order status changes

Approach

How we ran it.

STEP 01

Catalogue structure

We modelled the collections and finishes properly first — the website and the app both read from the same product structure.

STEP 02

Consumer site

Designed and built around browsing and enquiry, with the three conversion paths (quote, dealer, visit) kept visually distinct.

STEP 03

Trade app

The Android app was designed around what a dealer and a carpenter each need in under ten seconds, and built to tolerate a bad connection.

STEP 04

Connecting the two

Enquiries, orders and fitting jobs flow into the same back end, so the factory sees one pipeline rather than three.

DELIVEREDWhat shipped

A showroom-quality catalogue site with three separate, clearly-signposted conversion paths.
Dealers can track an order end to end without phoning the factory.
Carpenter assignment and job completion moved from paper to the app.
One product structure behind both the public site and the trade app.

PLATFORMWhat it runs on

Responsive website Android app Order management Role-based access Push notifications Offline catalogue

Live at annidoors.in

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