AigencyCraft logo AI / Marketing SaaS

AigencyCraft — AI agents that qualify leads before a human ever picks up

A platform where coaches, consultants and agencies build AI chatbot workflows that engage, score and qualify inbound leads across channels, then push only the serious ones into a CRM pipeline. We built the workflow engine, the CRM and the dashboard.

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AigencyCraft — AI / Marketing SaaS case study by Beaming India
ClientAigencyCraft
SectorAI marketing automation
PlatformsWeb platform · AI agents · CRM · WhatsApp
ScopeProduct design, AI workflow engine, CRM, automation, dashboard
EngagementProduct build, in market
BasedIndia
The brief

What we were asked to solve.

AigencyCraft's thesis is that high-ticket service businesses do not have a lead problem, they have a qualification problem — ad spend produces volume, and sales teams burn hours on people who were never going to buy.

The product had to close that gap with AI: engage every inbound lead immediately, ask the qualifying questions a junior salesperson would ask, score the answer, and only put genuinely qualified prospects on a calendar.

The hard parts

Where this project was genuinely difficult.

CHALLENGE 01Chatbots that qualify without interrogating

A scripted bot firing six questions loses the lead. Conversations had to feel like a conversation while still extracting budget, intent and urgency.

CHALLENGE 02Scoring has to be defensible

A number nobody understands gets ignored. The scoring model had to be configurable and explainable per lead.

CHALLENGE 03Workflows built by marketers, not engineers

The people configuring these agents are agency operators. Workflow building had to be visual and forgiving.

CHALLENGE 04Channels, plural

Leads arrive from ads, forms, WhatsApp and social. One qualification brain had to serve all of them, in the language the lead is using.

CHALLENGE 05Three service tiers in one product

A self-serve free plan, a done-with-you subscription and a fully managed tier all running on the same platform, with different levels of access.

What we built

The product, feature by feature.

01

AI workflow engine

  • Visual builder for multi-step AI chatbot workflows
  • Configurable qualification logic covering intent, budget and urgency
  • Lead scoring from 0–100, with the reasoning surfaced per lead
  • Branching based on responses, so unqualified leads exit early and politely
  • Multi-language conversation handling
  • Reusable workflow templates and snapshot installation across accounts
02

CRM and pipeline

  • Custom CRM with configurable pipelines and stages
  • Every lead tracked from first touch to closed deal
  • Automatic pipeline placement based on qualification outcome
  • Calendar booking, so a qualified lead self-schedules immediately
  • Automated reminder and pre-call nurture sequences to lift show-up rates
  • Unlimited sub-accounts and white-label operation for agency partners
03

Automation and reporting

  • Omnichannel chat automation with instant, always-on replies
  • WhatsApp Business automation
  • Funnel and landing-page tooling feeding the same lead pipeline
  • Performance dashboard: leads, qualification rate, cost per qualified lead, revenue attribution
  • Tiered access powering the free, subscription and fully-managed plans
Approach

How we ran it.

STEP 01

Model the qualification

We started from the questions a good salesperson asks and turned those into a configurable scoring model, rather than starting from the technology.

STEP 02

Build the engine

The workflow builder and AI conversation layer, designed to be configured by marketers without engineering support.

STEP 03

CRM and calendar

Pipeline, booking and nurture sequences, so a qualified lead lands on a calendar without human intervention.

STEP 04

Tiering and white-label

Sub-accounts, snapshots and white-label support so agencies can run the platform for their own clients.

DELIVEREDWhat shipped

  • AI agents that engage and qualify every inbound lead automatically, around the clock.
  • Explainable 0–100 scoring, so sales teams know why a lead was prioritised.
  • An integrated CRM and calendar, removing the spreadsheet handoff entirely.
  • One platform serving self-serve, done-with-you and fully-managed customers.

PLATFORMWhat it runs on

Web platform AI conversation engine Workflow builder Custom CRM WhatsApp automation Calendar & booking Analytics dashboard White-label

Live at aigencycraft.com

More work

Other things we have shipped.

See all case studies

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